Which Constructs predict behavioral intention in the Theory of Planned Behavior?

• A. Attitude toward the behavior
• B. Subjective Norms
• C. Perceived Behavioral Control
• D. All of the above

Answer: (B)

In the Theory of Planned Behavior, behavioral intention is shaped by three key beliefs: attitude toward the behavior, subjective norms, and perceived behavioral control. Attitude reflects how favorable or unfavorable someone feels about performing the behavior. Subjective norms capture perceived social pressure or support from others. Perceived behavioral control involves how easy or difficult the person believes it will be to perform the behavior, including their sense of self-efficacy and control over relevant factors. Each of these components contributes to the strength of the intention to act. The stronger the positive attitude, the greater the perception of social support or pressure to perform the behavior, and the higher the perceived control, the stronger the intention to engage in the behavior. While perceived behavioral control can also influence actual behavior directly, all three constructs together predict intention. Therefore, the best answer includes all three constructs.