Which practice supports equity in behavior-change interventions?

• A. Engage communities, acknowledge power imbalances, inclusive language, adapt materials, monitor equity
• B. Standardize materials exactly the same for all audiences
• C. Assume literacy levels are uniform
• D. Avoid monitoring equity outcomes

Answer: (A)

Equity in behavior-change work is advanced when you design and implement interventions with and for the communities they serve, while continually checking who benefits. Engaging communities and recognizing power dynamics helps ensure the work reflects real needs rather than imposing assumptions. Using inclusive language makes materials accessible to diverse groups and reduces barriers to participation. Tailoring or adapting materials to fit cultural contexts, languages, and literacy levels increases relevance and effectiveness for different audiences. Keeping track of equity outcomes provides concrete evidence about whether the intervention is narrowing disparities or creating new ones, guiding timely adjustments. Together, these practices create opportunities for fairer access and better results across diverse populations. In contrast, making the materials the same for everyone, assuming literacy is uniform, or not monitoring equity outcomes would likely overlook or perpetuate inequities.